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Acquire Lists
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City:	Albany
State:	NY
Country:	United States
Postal Code:	12203
Phone:	1-800-699-8169
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Email Appending

Add 100% opted-in, Accurate, Deliverable email addresses to your existing database. Only Acquirelists appending services can provide accurate deliverable e-mail addresses, we guarantee the emails are deliverable and you only pay for confirmed emails.

B2B Email Appending Service

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Our email appending service add 100% opted-in email addresses to your existing database.Only Acquirelists appending services can provide accurate deliverable e-mail addresses, we guarantee the emails are deliverable and you only pay for confirmed emails.

By appending email addresses to your customer database, you can expand your marketing options and receive tremendous customer communication benefits. Through our tried and tested Email Appending service, we can help you add active email address, title, telephone and fax numbers, etc.. to your established clients/prospects lists. Acquirelists will allow you to build your online customer database by giving you your customers most current email address.

Your entire organization can benefit from our B2B data services: Marketing departments use various B2B data services to understand customer demographics, better target messages, and to find better prospects. Sales departments use B2B data services to gain insight into their top sales prospects to help them close more sales. Accounting departments use B2B data services to reduce credit risks. To complete all requests, Quick Data Services consultants match your records to our comprehensive busienss database of over 30 million U.S. records.

Email Change of Address
Replaces undeliverable email addresses with current email addresses for your customers. You've got a large database of customer email addresses. But with people changing email providers, poor data entry, and deliverability on the downward trend, keeping your email data clean can be a huge challenge. Many of those emails are non-responsive and you're losing at least 35% of them per year due to normal attrition.

Email List Cleaning & Hygiene Service
Are data errors and corrupt data grinding your business to a standstill? Like many marketers, you have a robust email database, but lose around 35% of your email addresses per year because of bouncing emails. By using Email Update Service, your invalid email addresses are updated with a new deliverable email address for the same customer. Otherwise, your mission critical database could be costing you major dollars. Get maximum return on your investment (ROI) by email list cleaning, data scrubbing, data cleanup and mail list cleaning.

Benefits to you:

1) Reconnect with lost customers and prospects
2) Maximize your email deliverability
3) Reduce marketing costs associated with bouncing emails
4) Avoid being black/spam listed by major ISPs

Enhance your B2B database and get the maximum impact on your Marketing ROI

Are your Marketing and Sales Dept on the same page?

Is your Marketing department accountable for its spending?

Recent studies suggest that up to 73% of CMOs have no formal marketing performance scorecard to effectively rate their organization. To survive in today's business environment, marketers must quantify the return on marketing and be accountable for their impact on business results.Developing an accountable, metric-driven marketing organization will help secure your place in the board room, enhance your credibility and focus your efforts and resources to gain the greatest results.

According to Forrester Research findings, "Marketers who play a strategic role within their firms and enjoy a seat at the executive table have accepted ownership of hard metrics that explicitly align with corporate goals - like revenue, customer growth and market share.

"AcquireLists Marketing offers integrated, flexible marketing solutions combining data, database, analytics, creative, teleservices, e-mail and lettershop capabilities. Our standard solutions focus on minimizing the cost and time needed to get database marketing programs up and running. Our advanced marketing solutions offer the ultimate in customization and performance for clients who place a premium on power.

Regardless of where you fit, Acquirelists Marketing delivers results.Our Services include

1) Contact Discovery and List Building
2) Telemarketing
3) Telebusiness and Lead Generation Process Design and Implementation
4) Data Processing for Direct Marketing
5) Database Management and Processing
6) Salesforce.com Implementation and Consulting

To know more about our services please visit www.acquirelists.com

Enhancing E-Mail Databases With Reverse Append

With spam unabated and the potential for marketers to pay postage for email looming, now's the time to look long and hard at your database. Plan to mail less. Generate more revenue from fewer email campaigns.

It may sound paradoxical, but it's true. An additional consideration is decreasing unsubscribe rates. Judging from responses to previous columns on database segmenting, more education is warranted in this area.

It's time you, or someone in your company, become the chief slice-and-dice officer, the person responsible for analyzing your database and figuring out how to carve it into meaningful subsets with higher response rates than the list as a whole. The primary tools at the Slicer/Dicer's disposal are reverse email appending and data enhancement.

Top-Level View
Here's how it works: Send your email database to one of many companies with gargantuan databases loaded with data from numerous sources. The company matches your email and/or postal addresses against its addresses. When there's a match, it adds information to your records. You get back data-enriched records you can use in e-marketing efforts, both consumer and business-to-business (B2B). It's called reverse append/data enhancement.
As you may know, reverse appending is a common practice in direct mail. In the email universe, some believe reverse appending is as unethical as appending email addresses to a postal database (inadvisable for a variety of reasons).

In this day of existing and pending legislation, the best approach is to request permission to email offers you feel are appropriate, based on data you've appended. With permission, you're on the right side of the issue.

Fees for reverse append usually apply only to matching records. For databases between 500,000 and a million records, you can typically expect to pay anywhere from $0.08 to $0.20 per match, depending on volume, plus $20 to $30 per thousand for up to 10 enhancement data points. Pricing can be lower for larger databases.

Several factors (volume, ...

Guide to B2B Pay Per Click Best Practices for Online Lead Generation

B2B companies often have a lot invested in their websites, but still aren’t effectively using them in the pay-per-click marketplace. The Forrester's Marketing Effectiveness Survey, from Q2 of 2006, reported that only 59% of B2B companies surveyed are using search engine marketing. And while B-to-C marketers use 35 to 60% of their online spend to paid search, B-to-B companies only devote 20 to 45% of their online budget to search ads.

Pay per click marketing is an important source of potential leads for business-to-business companies because search engines are the #1 starting place for prospects as they enter their buying process – more so than the a vertical directory or industry portal that you’re so familiar with. For many companies, pay per click search engine marketing allows them to compete against their larger competitors on a much more level playing field. It’s also an essential way to educate, interact, and engage potential customers in a ‘pull’ environment.

Take advantage of these tips and tricks to get the most out of your B2B pay per click campaigns.

Steps:

1. Start with the best possible offer
2. Send traffic to the right place to increase leads at no extra cost
3. Choose the right source of traffic for your business
4. Focus your ad copy around the offer
5. Select your keywords wisely
6. Don’t forget to measure results

Action Steps

The best contacts and ...

Best Practices for E-Mail Opt-In?

A key aspect of any email program is the opt-in (registration) process. Experts debate what information should be captured during this process and how it should be used. The latest trend: Use profile centers to allow customers to opt in to the content they want to receive. That content is sent. No more, no less.

Great idea? I'm not so sure. Readers don't always know what they're missing. Relevancy is a moving target that can't be predicted.

Imagine This
It's Tuesday and you just got out of your weekly staff meeting. Your boss wants you to provide a POV on how wireless marketing will affect the business over the next two years. Problem is, the POV is due in a week. You don't have the slightest clue what to say.
Your first step is to go to the Internet. You hurriedly opt in to trusted brands and experts in the space. Lots of free research and white papers are waiting behind these registration forms and email opt-ins. You become a wireless expert. You open, click on, and read everything you receive. Your POV is done and ready to be turned in, when your boss pops in: "Looks like a change in focus. It's RSS now."

AARGGH! Back to the email registrations to become an RSS expert.
This change in perceived relevancy is equally applicable in our personal lives. Look at the person planning a tropical vacation. She switches to a ski-related destination at the last minute. As soon as she decides to switch, the best tropical vacation email content in the world simply goes unread.

Multiple Options
What's the answer? Rely on clients to change their preferences? Send unwanted content mixed with desired content? Ask poll questions inside the email? Or maybe devise propensity models to predict reader interests based on profile information?

I solicited some marketers for their advice on how they currently address this dilemma. Many looked at me as if I had six heads, but a few provided great insights. Here are some of the results:

Financial ...

E-Mail Append: Opt-In or -Out?

If you do email marketing, chances are you've been approached by a vendor offering email append services. For those unfamiliar with email address appending, The Direct Marketing Association's (DMA's) definition:

E-mail address appending is the process of adding a consumer's email address to that consumer's record. The email address is obtained by matching those records from the marketer's database against a third-party database to produce a corresponding email address.A few years ago, I wrote a column on email appending. It was a hot topic at the time, and it remains one. I just helped a client evaluate proposals from some email append vendors and was surprised how little had changed from a few years ago.

How appends are marketed has always been one of my pet peeves. The focus is on quantity, not quality. Vendors will quote "match rates," the number of new email addresses you'll get. But they don't talk about how those email addresses will perform, in other words, their quality.
Get explicit opt-in from your appended email addresses. Opt-in assures the people you're sending to want to hear from you and hence boosts list quality. This is a dramatic departure from the opt-out process most append vendors adhere to, in which they assume anyone who doesn't respond wants to hear from you.

Most vendors have different pricing structures for opt-in and -out. Opt-out addresses can cost $0.06 to $0.20 per email address, while opt-ins often run $2.50 to $4.00 per address. The work involved for the append vendor is the same for opt-in and opt-out; the difference is how many email addresses you walk away with and what level of permission you receive from them. An opt-in process provides fewer names with a higher permission level; an opt-out process returns more names with a lower permission level.

It's interesting to see the rates vendors quote. On an opt-out process, most state up to 25 percent of the gross email addresses they match will opt out. For ...